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mcgrath foundation logo

We use cookies to secure and tailor your web use. The type is set in Linotte Semi Bold and the family runs throughout the applications presented. In order to represent the evolution embodied in McGrath Foundation’s new branding in a way that paid respect to their legacy and ongoing mission, S1T2 created a visual universe within which we could animate the brand’s unfolding story. Care To Compare Limited (ABN 35 627 078 460) is a registered charity with the Australian Charities and Not-for-profits commission. The new logo is better for readability (despite that “F”) and reproduction, and the identity overall feels friendly and approachable, which is what I would expect. Identity introduction video Logo detail The bold new graphical element known as the “life force”…represents the continuing experience of all those touched by breast cancer and the optimism that is synonymous with the McGrath Foundation. Copyright © 2020 Care To Compare Limited. Rendering three pink stumps sans balls could have been just as memorable. 5,196 talking about this. The brush script for the “M” in McGrath played well with the free-form, rounded nature of the graphic, and may have worked well for the entire word. 2016–present McGrath Foundation | Logopedia | Fandom The “stitching” on the black ball only served to affirm the cricket reference – I don’t think it was entirely necessary but I wouldn’t upend a table over it. $125.00. You can help Logopedia by uploading it here. Recently, the McGrath Foundation introduced a new identity designed by local brand agency Hulsbosch. A new colour palette evolves Jane McGrath’s favourite colour, pink. In this declarative moment, viewers could feel, as well as see, the warm embrace that is so crucial to the McGrath Foundation’s brand and mission. 37 Foundation Logos ranked in order of popularity and relevancy. Using every transition as an opportunity to draw the viewer into and through the story, we introduced each new colour and graphical element gradually, not as part of a logo but as a character within an evolving world.
The charity raises money to place McGrath Breast Care Nurses in communities across Australia and to increase breast awareness in young people. The McGrath Foundation raises money to place McGrath Breast Care Nurses in communities right across Australia. The primary pink has been updated to more of a “Britney-Spears-in-this-dress” kind of pink, which has a bit more flair than the standard issue pink of the previous logo. Care To Compare Limited (ABN 35 627 078 460) is a registered charity with the Australian Charities and Not-for-profits commission.

As the first update to the brand since 2005, the new logo completely does away with its cricket image in favour of a warm and more readable solution without all the fuss. $68.00. By continuing to use this site we assume you're ok with our Privacy Policy.

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